Copywriting Portfolio

Contact Info:
Chris Bernard | cb@cbbernard.com | 503.867.4581  

A selection of my professional copywriting work. (If you don't see something you'd like, please let me know.)

Advertising Copywriting

• Campaigns and Taglines. A handful of internal, client-facing, and B2B ad campaigns for which I was primary or sole copywriter while working at Carrot, UHG's internal ad agency.
• Brochure. Kroger Prescription Plans Pharmacy Benefit Management program brochure, written as a freelancer for CB&S Agency, Portland, OR.
• Brand Book. Contributed to concept and wrote copy for this OptumHealth brand book as part of an ad agency creative team.

Marketing/Communications

• Direct Mail. Sample of broadcast email, written to promote an Idealware training course. Subject line: Inspiration in an Ice Bucket.
• Technical Writing/Research. Reports about nonprofit technology (1, 2) written in my capacity as Editorial, Research, and Communications Director for Idealware.

Editorial Writing

• Essays/Creative Nonfiction. An essay on fly fishing and samurai culture for Gray's Sporting Journal.
• Nonfiction/Journalism. The first chapter of Chasing Alaska (Lyons Press), a bestselling finalist for the Oregon Book Award. 
• Column-Writing/Editorial. A newspaper column written on the occasion of the first Boston Red Sox World Series victory in 86 years. 
• Fiction. A short story originally published in Gray's Sporting Journal and later anthologized in a book of Alaska writers.