Copywriting Portfolio

Contact Info:
Chris Bernard
7732 SE 18th Ave, Portland, OR 97202
cb@cbbernard.com
503.867.4581  

A selection of my professional copywriting work. (If you don't see something you'd like, please let me know.)

• Advertising Campaigns and Taglines. A handful of internal, client-facing, and B2B ad campaigns for which I was the primary or sole copywriter.
• Brochure. Kroger Prescription Plans Pharmacy Benefit Management program brochure, written for CB&S Agency, Portland, OR, as a freelancer.
• Direct Mail. Samples of broadcast emails to promote training courses and fundraise for an annual campaign:
  • Subject line: Accidental Techies, We Salute You
  • Subject line: Inspiration in an Ice Bucket
  • Subject line: Our Mission is to Help Other Nonprofits...
• Brand Book. Contributed to concept and copy of this OptumHealth brand book as part of an ad agency creative team.
• Nonfiction/Journalism. The first chapter of Chasing Alaska (Lyons Press), a bestselling finalist for the Oregon Book Award. 
• Essays/Creative Nonfiction. An essay on fly fishing and samurai culture for Gray's Sporting Journal.
• Technical Writing/Research. An example of the reports, articles, workbooks, course curricula, and other publications written for Idealware.